BSA Strategies

Boutique Government & Community Relations Firm

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Bobbie Singh-Allen, founder of BSA Strategies
★ Bobbie Singh-Allen
Founder & Principal

01 About

About BSA Strategies

BSA Strategies is a California-based boutique government and community relations consulting firm specializing in public affairs, strategic advocacy, stakeholder engagement, coalition building, and government relations. With more than 20 years of experience leading and managing trade associations, BSA Strategies provides clients with unparalleled insight into California's political, regulatory, and business environment.

Led by Bobbie Singh-Allen, a veteran government relations executive and Mayor of Elk Grove, BSA Strategies helps businesses, nonprofits, trade associations, tribes, and organizations navigate complex public policy challenges, build strategic partnerships, and achieve meaningful results.

02 What we do

Core Services

Government Relations & Advocacy

Public Affairs & Strategic Communications

Coalition Building & Stakeholder Engagement

Community Relations

Legislative & Regulatory Strategy

Local Government Outreach

Executive Leadership & Organizational Development

Issue Management & Crisis Response

Immigration Services

03 In their words

Trusted by leaders & partners

I have known Bobbie Singh-Allen for more than 15 years and have consistently been impressed by her deep understanding of local and state government, public policy, and the legislative process. Bobbie has a unique ability to navigate complex issues, build meaningful relationships, and bring diverse stakeholders together to achieve results. Her experience as both a local elected official and government affairs executive has earned her credibility and respect throughout California. She is a strategic thinker, trusted advisor, and highly effective advocate whose professionalism, integrity, and leadership make her an invaluable resource to any organization or client.

Angelique Ashby Senate Majority Leader

I worked closely with Bobbie Singh-Allen to qualify and successfully pass Proposition 36, one of California's most significant public safety initiatives. Bobbie demonstrated exceptional leadership, strategic vision, and communications expertise, helping craft and deliver a message that resonated across political, geographic, and demographic lines. Her ability to build broad coalitions and connect with voters was instrumental to the measure's success, which earned nearly 70% support statewide and passed in all 58 counties. She is a highly effective advocate who understands how to translate complex policy issues into compelling messages that drive results.

Thien Ho Sacramento County District Attorney

I have had the privilege of working with Bobbie both during my service as a school board member and now as a member of the California State Assembly. Bobbie is a collaborative leader who brings people together to solve complex challenges. Her bipartisan approach to public policy, combined with her ability to build consensus among diverse stakeholders, allows her to achieve meaningful results for the communities she serves.

Josh Hoover California State Assemblymember

Bobbie is an effective policy advocate with a proven ability to develop winning strategies and mobilize support.

Maggy Krell California State Assemblymember, District 6

As the former Director of the California Department of Alcoholic Beverage Control (ABC), I had the opportunity to work closely with Bobbie on initiatives designed to strengthen retailer compliance and enhance industry education. Her professionalism, leadership, and ability to build productive partnerships were instrumental in advancing our shared goals and improving communication between regulators and the retail community.

Eric Hirata Former Director, California ABC

Ms. Singh-Allen strengthened and expanded the Association's legislative agenda while elevating its profile among industry leaders throughout California. Through her leadership, APCA enhanced its credibility and influence with legislators, regulatory agencies, and local governments. She also cultivated strategic partnerships with key stakeholders, broadening the Association's reach and advancing its policy and advocacy objectives.

Bob Aujla Past Chairman, American Petroleum & Convenience Store Association

Bobbie Singh-Allen is a problem solver and excels at coalition building.

Matt Domingo Senior Director, External Relations, Reynolds American

I worked closely with Bobbie, and she was instrumental in getting our project approved. She effectively coordinated with local and state agencies on our behalf, helping navigate the process and achieve a successful outcome.

John Allen Allen Construction Expeditors

Bobbie was instrumental in bringing management and labor together for a Community Workforce Training Agreement. She knows how to bring consensus and find common-sense solutions.

Kevin Ferreira Executive Director, Sacramento-Sierra's Building & Construction Trades Council

04 Get in touch

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