Government Relations · Public Affairs · Greater Sacramento
BSA Strategies is a government relations and public affairs firm helping organizations navigate the public sector, build trusted relationships, and turn policy into progress across the Greater Sacramento region and the State of California.
★ Founded by Bobbie Singh-Allen — Mayor of Elk Grove and a 20-year government relations & public affairs leader.
01 The Founder
Bobbie Singh-Allen is the Mayor of Elk Grove, California — Sacramento County's second-largest city — and the founder of BSA Strategies. First elected in 2020 and re-elected in 2022 and 2024, she made history as the first directly elected Sikh woman mayor in the United States and the first Punjabi-American to lead Elk Grove.
She brings more than two decades of private-sector experience in government relations and public affairs. She has led statewide industry associations — across lodging and hospitality, fuel and convenience retail, special education, and housing and community development — serving as Executive Vice President & COO of the California Lodging Industry Association and, most recently, President of the American Petroleum and Convenience Store Association. A registered California lobbyist, she has testified before legislative committees in Sacramento on behalf of the industries she represents.
Before becoming mayor, she served eight years on the Elk Grove Unified School District Board of Education — including two years as Board President — championing anti-bullying, inclusion, and student opportunity across one of California's largest school districts. As mayor, she has focused on economic development, public safety, housing, and homelessness response, and represents Elk Grove on regional transportation, economic, and quality-of-life bodies.
A native of India who immigrated to the United States as a child, she has called Elk Grove home for some three decades. She holds a J.D. from Lincoln Law School of Sacramento and a B.A. in Government from California State University, Sacramento. Through BSA Strategies, she brings that same blend of access, judgment, and integrity to organizations navigating the public sector.
02 What we do
From city hall to the State Capitol, BSA Strategies helps clients understand the landscape, reach the right decision-makers, and earn outcomes that last.
Strategic representation before city councils, county boards, and the California Legislature — from coalition building and committee testimony to direct engagement with the decision-makers who shape outcomes across regulated industries.
Issue positioning, message development, and stakeholder communications that build credibility with policymakers, media, and the public — so your organization can navigate complex, high-visibility debates with confidence.
Authentic outreach to neighborhoods, business groups, cultural communities, and nonprofit partners — engagement strategies that earn genuine trust and align community priorities with your initiative.
Guidance for employers, developers, and economic-development organizations growing in the Sacramento region and across California — including site strategy, incentives, and relationships with key local bodies.
Entitlement and approval strategy for housing, affordable housing, and community-development projects — drawing on decades advising developers and community organizations on land use and real estate.
Advisory services for trade associations and membership organizations on advocacy programs, member engagement, and executive strategy — informed by hands-on leadership of multiple statewide associations.
03 The BSA difference
BSA Strategies brings a rare vantage point — counsel shaped by years on both sides of the dais, in elected office and in the executive suite. We know how decisions really get made, and we never trade short-term wins for the relationships and trust that endure.
Work with usLed by a sitting mayor and former public affairs executive who understands government from the inside out.
Deep, trusted relationships across local and regional government and the communities they serve.
A focus on tangible outcomes — approvals, funding, and policy — not noise.
"Community impact" isn't a tagline. It's the standard we hold every engagement to.
04 Get in touch
Whether you're navigating an approval, shaping a policy, or building support in the community, BSA Strategies is ready to help. Reach out to start the conversation.